When selling a home, six main factors determine the success or failure of your endeavor. The most important is the know how. The others are location, exposure, competition, demand and proper price positioning. When dealing with one of life’s most significant investments, it’s important to get top dollar for your property. As an experienced REALTOR® and Real Estate Broker, Michele Rumbley has identified the four P’s utilized by the typical real estate agent: 1. Plead for the listing 2. Put it in the Multiple Listing Service (MLS) 3. Pound in the sign 4. Pray that it sells In comparison, Michele’s Distinctive Marketing System is all about taking a proactive approach to selling your home quickly and for top dollar. Michele’s approach differs from the typical agent in many ways that all significantly increases the probability of your success: Personal Marketing Where other agents promise your home will be advertised with a tiny photo amid hundreds of homes in real estate publications, Michele invests heavily in personal marketing that consistently attract buyers. Not only that, but Michele’s unique Rumbley Relo Tour and Home Buyer System also delivers a constant stream of qualified buyers, providing your home with greater visibility & the potential for increased demand. The higher the demand, the higher your probability of selling. Michele’s team offers FREE home tours for buyers all around town. Power Networking Michele doesn’t rely solely on her own marketing to generate buyers for your property. Additionally, she distributes detailed information about your property to the top 20 percent of the area’s real estate professionals. This approach ensures that the other local “power players” are aware of your home as soon as it hits the market. Even if Michele does not have the perfect buyer for your home, almost invariably one of her networking colleagues does and will bring an offer. Power Presentation Michele’s web site presents far more than just photos of your home. Her site is a compilation of information about your area. As an example, prospective buyers will see photos of your addition, shopping centers within close proximity, the plat map of your community as well as the restrictive covenants and much more. In other words, it presents the whole lifestyle that is associated with living in your area. Proper Price Positioning The kiss of death for any listing is being overpriced. Industry experts agree that no matter how well marketed an overpriced listing is, it will not sell. Michele’s approach is to, when necessary, have a licensed appraiser evaluate and define the optimal price position for your home to generate maximum income for you. Performance Guarantee It’s not often that you find someone to unconditionally stand behind their service. Then again, it’s not often you find a real estate professional like Michele Rumbley. Michele offers every seller her Performance Guarantee, which states that if you are not satisfied with Michele’s service, she will waive her portion of the commission at the close of your transaction. She also provides every homeowner with an “Easy Exit” listing agreement. Once you experience Michele’s dedication and quality of service, it’s easy to understand why she feels confident guaranteeing your satisfaction. Additional Marketing Services offered to give your home full market exposure: REALTOR.com – Nationwide #1 Real Estate Website Featured Showcase Listings 24hr. Recorded Property Toll Free Real Estate Hotline Virtual Tours Trulia.com – Featured listing Home-Community Reports Rumbley.com – company website Neighborhood Listing Links MicheleRumbley.com – personal website – Specializing in Madison county Team Members personal websites – EvaHunterRealtor.com and MarySwoope.com Current Client – 24hr Info Hotline Just Listed mailings Jackson Association of REALTORS – MLS network Gateway Buyer Prospecting